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Beauty Firms: Take Lessons From Food Industry In Class-Action Defense

This article was originally published in The Rose Sheet

Executive Summary

Personal-care firms targeted with class actions over “natural” claims and other marketing can look to recent cases in the food sector for defense strategies that have proven effective, say two food and drug law attorneys. While suits targeting product claims are decidedly expensive and PR challenges, recent developments suggest that firms can strategize and invest to escape paying class damages.

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