Lauder Preps Clinique “Smart” Serum, Sonic Cleansing Device For Launch
This article was originally published in The Rose Sheet
At a time of slowing prestige market growth, the Estee Lauder Companies hopes to outpace competitors with the launch of a “smart” targeted-repair serum and a skin-cleansing device. CEO Fabrizio Freda says the new Clinique-branded products target white space in the prestige segment so as not to cannibalize sales of existing offerings.
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