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Maybelline Defeats Class-Certification Bid In SuperStay Claims Case

This article was originally published in The Rose Sheet

Executive Summary

A survey of Maybelline SuperStay 24HR cosmetics users, offered by an expert witness, helped persuade a federal court in California to deny class-action certification in a case targeting the brand’s advertising and labeling claims. Because evidence demonstrates that most purchasers were satisfied with the lipstick and makeup products, were not misled or bought them for reasons other than durability, the proposed class of “injured” consumers was overly broad and unascertainable, according to the court.

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