HBW Insight is part of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC’s registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

This copy is for your personal, non-commercial use. For high-quality copies or electronic reprints for distribution to colleagues or customers, please call +44 (0) 20 3377 3183

Printed By


Maybelline Defeats Class-Certification Bid In SuperStay Claims Case

This article was originally published in The Rose Sheet

Executive Summary

A survey of Maybelline SuperStay 24HR cosmetics users, offered by an expert witness, helped persuade a federal court in California to deny class-action certification in a case targeting the brand’s advertising and labeling claims. Because evidence demonstrates that most purchasers were satisfied with the lipstick and makeup products, were not misled or bought them for reasons other than durability, the proposed class of “injured” consumers was overly broad and unascertainable, according to the court.

You may also be interested in...

Beauty Firms: Take Lessons From Food Industry In Class-Action Defense

Personal-care firms targeted with class actions over “natural” claims and other marketing can look to recent cases in the food sector for defense strategies that have proven effective, say two food and drug law attorneys. While suits targeting product claims are decidedly expensive and PR challenges, recent developments suggest that firms can strategize and invest to escape paying class damages.

EU Scientific Committee Reviewing Three UV Filters Against Endocrine-Disrupting Concerns

The European Commission issued requests on 4 February for updated opinions from the Scientific Committee on Consumer Safety on octocrylene, homosalate and benzophenone-3, in light of concerns that led to their listing in 2019 as “higher priority” substances used in cosmetics with endocrine-disrupting potential.

Florida Preemption Bill Poised To Undo Key West Sunscreen Ban

Headed for its second reading in the Florida House after its counterpart passed the Senate on 29 January, HB 113 would expressly preempt local regulation of OTC drugs and cosmetics. According to House analysis documents, “This nullifies the current City of Key West ordinance” banning the sale of sunscreens containing reputed coral-killing UV filters.




Ask The Analyst

Please Note: You can also Click below Link for Ask the Analyst
Ask The Analyst

Your question has been successfully sent to the email address below and we will get back as soon as possible. my@email.address.

All fields are required.

Please make sure all fields are completed.

Please make sure you have filled out all fields

Please make sure you have filled out all fields

Please enter a valid e-mail address

Please enter a valid Phone Number

Ask your question to our analysts