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Avon To Integrate “Social Selling” In Direct-Sales Model With New Website

This article was originally published in The Rose Sheet

Executive Summary

Avon’s fiscal 2014 second quarter was “another tough one” for the firm, with revenue declining 13% on a reported basis and active representatives down 6%. To better engage and reward sales representatives and breathe new life its U.S. business, Avon plans to launch an overhauled e-commerce site in September, according to CEO Sheri McCoy, who said “social selling” is key to the company’s future.

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