Declining Celeb-Scent Sales Sink Elizabeth Arden In FY 2014
This article was originally published in The Rose Sheet
Executive Summary
Elizabeth Arden’s fourth-quarter and full-year sales nosedived 28% and 13.4%, respectively, with sales of Taylor Swift and Justin Bieber fragrances down. Separately, the firm announces that it has received a $50 million investment from private-equity firm Rhone Capital in exchange for 7.6% of its outstanding common stock.