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Declining Celeb-Scent Sales Sink Elizabeth Arden In FY 2014

This article was originally published in The Rose Sheet

Executive Summary

Elizabeth Arden’s fourth-quarter and full-year sales nosedived 28% and 13.4%, respectively, with sales of Taylor Swift and Justin Bieber fragrances down. Separately, the firm announces that it has received a $50 million investment from private-equity firm Rhone Capital in exchange for 7.6% of its outstanding common stock.

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