HBW Insight is part of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC’s registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

This copy is for your personal, non-commercial use. For high-quality copies or electronic reprints for distribution to colleagues or customers, please call +44 (0) 20 3377 3183

Printed By


Olay Can Claim Benefit Over, But Not “Harshness” Of, Dove Body Wash – NAD

This article was originally published in The Rose Sheet

Executive Summary

P&G’s LCAT testing is sufficient to support a claim in Olay Sensitive Body Wash ads that competing product Dove Sensitive Skin is more drying than water over time. However, the firm should discontinue claims that disparage the Dove offering as “harsh” or suggest that Dove Sensitive Skin users will perceive a drying effect upon contact or have noticeably drier skin with continued product use, NAD says.

Related Companies




Ask The Analyst

Please Note: You can also Click below Link for Ask the Analyst
Ask The Analyst

Your question has been successfully sent to the email address below and we will get back as soon as possible. my@email.address.

All fields are required.

Please make sure all fields are completed.

Please make sure you have filled out all fields

Please make sure you have filled out all fields

Please enter a valid e-mail address

Please enter a valid Phone Number

Ask your question to our analysts