Estee Lauder Sharpens Its Focus On Evolving U.S. Customer Base
This article was originally published in The Rose Sheet
Beauty giant zeroes in on North America “on a granular level,” with the goal of better understanding the needs of diverse demographics and targeting product innovations accordingly. Lauder’s net sales for the fiscal 2014 second quarter grew 3% to $3.02 billion.
You may also be interested in...
Retail Industry Leaders Association exec Lisa LaBruno outlines challenges faced by manufacturers and their retail partners in the wake of the recession, including sustainability targets and changed shopping behavior among consumers.
Pain relief product sales grew 27% and upper respiratory sales 35% for the week ended 7 March as consumers respond to COVID-19, according to Nielsen data noted in a Jefferies report on consumer health purchasing trends. Private label market share is up slightly, while OTC purchases continue primarily in conventional stores.
Dow Chemical, Anheuser-Busch and Kodak designate manufacturing for hand sanitizers and donate products to fight COVID-19. Dow is making up to 15 tons of sanitizer a day while Kodak donates formulas to New York's “NYS Clean” sanitizer distribution program.