Shoppable Social Media Poses Opportunity For Beauty – Euromonitor
This article was originally published in The Rose Sheet
Twitter is evolving into an e-commerce platform with the test launch of its “Buy” button and Twitter Offers, already showing significant promise for beauty marketers and advertisers. Meanwhile, apps are emerging to make Instagram shoppable, and Facebook is making moves to enhance its commercial potential, Euromonitor analyst Nicole Tyrimou notes.
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