New Products In Brief
This article was originally published in The Rose Sheet
L’Oreal’s MATRIX professional hair-care brand expands its selection of cleansing conditioners for women on the co-washing kick; Dollar Shave Club introduces hair stylers. More product launches in brief.
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A new report from market-research firm Euromonitor International suggests that global consumption in the coming year will see a blend of established, new and counter trends, challenging the way consumers live and shop. Within beauty, marketers may seize on the trends of value shopping, gender-blurring and embracing of aging to reach discriminating consumers in 2016.
Procter & Gamble management highlights product sampling and trials as opportunities to drive home product benefits with consumers at a time when the firm is increasing prices to counter the currency impact of the strong dollar. Analysts pressured P&G CFO Jon Moeller for details on the firm's turnaround following a troublesome quarter.