Podcast: Preservatives Crisis Calls For Marketing Revolution
This article was originally published in The Rose Sheet
The cosmetic sector’s shrinking preservative palette calls for a dramatic marketing shift, according to industry veteran David Steinberg of Steinberg & Associates. In a May 11 interview, the cosmetic chemistry expert discussed movement away from proven preservative systems, implications for industry and consumer safety, and options for manufacturers intent on eschewing traditional preservatives, which are few and expensive.
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