FTC Updates Endorsement Guide Resource: 'What People Are Asking'
This article was originally published in The Rose Sheet
Agency's updated FAQ web page tackles questions stakeholders have been asking in recent years about its Endorsement Guide, including the appropriate way to provide disclosures on social-media platforms and the responsibilities of companies using large networks of bloggers and other influencers to promote products.
You may also be interested in...
At least one FTC commissioner seems convinced that the agency’s Enforcement Guides are ripe for an update to address unscrupulous influencer marketing practices. Democrat Rohit Chopra proposes their codification into formal rules that would make violators liable for civil penalties and damages.
FTC proposes settlements with marketing and public relations firm Creaxion and Inside Publications over regulatory violations in advertising for Fit Organic Mosquito Repellent including failing to disclose US Olympic gymnasts as paid social medial endorsers and misrepresenting that paid commercial ads are opinions from an independent or objective publishers or sources.
A pair of social media influencers in the online gaming space are the first to be targeted by an FTC complaint for failures to properly disclose material connections to endorsed services. The commission has issued warning letters to 21 others for similar compliance issues following an "educational" letter campaign in April.