HBW Insight is part of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC’s registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

This copy is for your personal, non-commercial use. For high-quality copies or electronic reprints for distribution to colleagues or customers, please call +44 (0) 20 3377 3183

Printed By

UsernamePublicRestriction
UsernamePublicRestriction

NAD: Dollar Shave Club Ads 'Provocative' But Not Falsely Denigrating

This article was originally published in The Rose Sheet

Executive Summary

Subscription razor service's ads, in which shoppers are kicked in the groin by competing razor brand's "free gifts" or otherwise "beat up" by their higher prices, are provocative, the National Advertising Division acknowledges in a June 11 decision. However, the company's hyperbolic ads do not suggest that DSC razors are equivalent to higher-priced offerings on the market, only that consumers should decide for themselves whether advanced technologies on competing razors are worth the substantial additional cost.

You may also be interested in...



P&G Grooming Quits Counting Blades, Innovates In New Directions While Battling DTC Disruptors

In the six years since Dollar Shave Club’s viral video and pioneering business model upended the men’s razor market, P&G’s grooming business has been scrambling to reestablish itself and win back market share. The division’s first-quarter results suggest that its fresh innovation approach, updated messaging and direct-to-consumer investments are paying off, though significant competitive challenges remain.

Dentek Promotes Flossing With Rap Parody By YouTube Performers

Prestige Brands' Dentek oral care brand hires a family who are YouTube performers to promote its floss picks in a 30-second rap parody promoting a 30-day family floss challenge, which will invite consumers to post photos on Facebook, Instagram and Twitter.

Dentek Promotes Flossing With Rap Parody By YouTube Performers

Prestige Brands' Dentek oral care brand hires a family who are YouTube performers to promote its floss picks in a 30-second rap parody promoting a 30-day family floss challenge, which will invite consumers to post photos on Facebook, Instagram and Twitter.

Related Content

Related Companies

UsernamePublicRestriction

Register

RS019546

Ask The Analyst

Please Note: You can also Click below Link for Ask the Analyst
Ask The Analyst

Your question has been successfully sent to the email address below and we will get back as soon as possible. my@email.address.

All fields are required.

Please make sure all fields are completed.

Please make sure you have filled out all fields

Please make sure you have filled out all fields

Please enter a valid e-mail address

Please enter a valid Phone Number

Ask your question to our analysts

Cancel