Coty Nabs Brazilian Beauty Biz, Unveils Pending Leadership Reorg
This article was originally published in The Rose Sheet
Executive Summary
Heavyweight contender Coty continues to beef up, announcing deals to acquire Hypermarcas SA's Brazilian beauty business, including significant go-to-market infrastructure, and digital marketing firm Beamly. Slated to wrap up its merger with more than 40 P&G beauty brands next year, the firm also unfurls its pending leadership and organizational structure, which includes a new department, Growth and Digital.