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ASA Says no!no! To Long-Term Benefit Claims In Hair-Removal Device Ad

This article was originally published in The Rose Sheet

Executive Summary

U.K.-based independent ad regulator suggests in a Dec. 23 ruling that the popular no!no! PRO device's clinically demonstrated efficacy may be limited to hair removal at the time of treatment rather than any longer-term benefits, making its utility roughly on par with shaving and other traditional methods.

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