ASA Says no!no! To Long-Term Benefit Claims In Hair-Removal Device Ad
This article was originally published in The Rose Sheet
U.K.-based independent ad regulator suggests in a Dec. 23 ruling that the popular no!no! PRO device's clinically demonstrated efficacy may be limited to hair removal at the time of treatment rather than any longer-term benefits, making its utility roughly on par with shaving and other traditional methods.
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Two studies evaluating the effectiveness of competing hair-removal devices elucidate the long-term value of one system — the Tria Hair Removal Laser — while finding that Photomedex’s no!no! device offers results roughly equivalent to traditional shaving.
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