Revlon Targets Prestige Channel, Fragrance Growth With Elizabeth Arden Buy
This article was originally published in The Rose Sheet
Executive Summary
Firm’s $870m acquisition of Elizabeth Arden is seen as “highly complementary,” bringing prestige skin care and scalable fragrance licenses to its existing business focused on mass and salon beauty and hair care. The deal also offers synergies and cost-reduction opportunities for both companies, which have struggled in recent years to rejuvenate their businesses.