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Old Spice Hardest Working Campaign Reflects P&G Focus On Core Brands

This article was originally published in The Rose Sheet

Executive Summary

P&G's new Old Spice Hardest Working Collection line of antiperspirants/deodorants boasts a higher level of the brand’s beta-cyclodextrin odor-fighting technology. The line, also including a body wash, is supported by a multidimensional campaign featuring a new ad personality, "Legendary Man."

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