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P&G CEO Pledges Driving Top-Line Growth With Consumer-Centric Focus

This article was originally published in The Rose Sheet

Executive Summary

New P&G CEO David Taylor counts on top-line growth through a consumer-centric focus, with plans for increased R&D investment and “several hundred million” more dollars in advertising spending later in 2016. Another $10bn in cost-cutting also is being targeted over the next five years.


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