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The Honest Company Now Defending 'Natural' Claims On Both Coasts

This article was originally published in The Rose Sheet

Executive Summary

Already embroiled in litigation in California, Honest now faces a proposed class action in New York citing a laundry list of chemicals and at least 40 of its personal-care and household products as evidence of false "natural" advertising and other violations. The legal woes could complicate a valuation of the company as it reportedly is exploring an initial public offering.

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