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EWG Presses Mary Kay Sales Reps To Champion ‘Real Cosmetics Reform’

This article was originally published in The Rose Sheet

Executive Summary

Mary Kay’s ongoing annual event for an expected 30,000 independent sales reps has at least one virtual gatecrasher – the Environmental Working Group – which is targeting attendees with digital messaging touting the proposed Personal Care Products Safety Act, a bill the direct seller opposes.

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EWG’s Mary Kay Initiative For The PCPSA: Tactical Blitz Or Hail Mary?

The Environmental Working Group is targeting messaging to independent sales reps at Mary Kay’s annual seminar in an effort to rally support behind the Personal Care Products Safety Act. But Mary Kay’s beef with the proposed bill largely centers on federal preemption, an issue the Personal Care Products Council has suggested will likely drive reform negotiations in the 115th Congress.

EWG’s Mary Kay Initiative For The PCPSA: Tactical Blitz Or Hail Mary?

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