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P&G Enters FY 2017 With Pressure To Execute In Line With Promises

This article was originally published in The Rose Sheet

Executive Summary

Increased R&D and ad spending, improved consumer communications and other brand-building investments will enable P&G to grow and recapture market share in fiscal 2017, company leadership suggests. While the stage may be set for P&G to “get the belt back,” as one analyst suggests, all are watching for execution.

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