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StriVectin’s #FightTechNeck Campaign Could Draw Millennials To Anti-Aging

This article was originally published in The Rose Sheet

Executive Summary

Prestige skin-care brand is positioning a range of StriVectin offerings as preventative against “tech neck,” or signs of aging that result from the repeated strain of checking mobile devices throughout the day. A comprehensive marketing campaign kicks off this fall with the potential to make anti-aging a more relevant category among Millennials.

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