Cosmetics News In Brief: FTC ‘Organic’ Roundtable; Coty Buys ghd; Avon ‘Boss Life’; More
This article was originally published in The Rose Sheet
Industry and NGO reps will join FTC and the USDA October 20 to discuss how consumers perceive “organic” claims on non-agricultural products, such as cosmetics. In other news, Coty acquires pro hair-care brand ghd (Good Hair Day), and Avon launches a campaign to drive sales rep recruitment in North America.
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CoverGirl, Max Factor and other pickups from P&G through the firms’ recently closed merger were “neglected” for two to three years as the deal was coming together and being executed, doing no favors for Coty’s newly combined Consumer Beauty business. However, Coty has dispensed with organizational work and is focused on driving growth, management says, projecting improvements in the back half of the year.
Organic Trade Association urges FTC to issue guidance to makers of non-food products making organic claims; Ritual adds funding, begins sales; and more news in brief.
New CEO Camillo Pane says the 40-plus beauty brands picked up from P&G position Coty as a “challenger” in global beauty. The firm aims to achieve a “best-in-class profit margin and cash flow conversion model,” with projected growth acceleration in the second half of fiscal 2017.