The ‘Organic’ Personal-Care Quandary: Regulators May Lack Essentials To Act
This article was originally published in The Rose Sheet
The need for stronger federal oversight over the “organic” personal care segment has been somewhat lost in recent years amid clamoring for action on “natural” claims, but organic deception is still a problem, stakeholders say. However, neither USDA nor the FTC seems entirely equipped or ready to commit to increased involvement, based on discussion at a recent roundtable they held in Washington.
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Industry and consumer advocates have ideas about how “organic” claims should be regulated in the personal-care sector, but what’s been missing from the FTC’s standpoint is what “reasonable consumers” expect from organic cosmetics and further evidence of factors that influence their buying decisions.