VitaPulse Blood Pressure, Cholesterol Testimonials Sputter In NAD Review
This article was originally published in The Rose Sheet
NAD says Princeton Nutrients also now knows to include on its website all product reviews from customers for supplements rather than only positive reviews.
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Agency's updated FAQ web page tackles questions stakeholders have been asking in recent years about its Endorsement Guide, including the appropriate way to provide disclosures on social-media platforms and the responsibilities of companies using large networks of bloggers and other influencers to promote products.
A consent-order requirement that dietary supplement firms Martek and i-Health retain and make available for inspection all supporting documents for claims substantiation should be a best practice for consumer-product firms making health claims, an FTC lawyer suggests. The agency likely will dig deeper into underlying statistical analyses of studies than the peer-review panels of journals.
NAD review of Goli claims, looking at weight loss, physical performance, sexual function and sales claims, recommended it modify advertising to avoid conveying implied product efficacy claims for Ashwagandha Gummies and modify or discontinue qualified physical performance claim about ingredient KSM-66.