They’re Just Like Us! Honest Celeb Brand’s Illusory Persona Fading
This article was originally published in The Rose Sheet
Editorial: The Honest Company’s “safer, healthier products” positioning has eroded substantially due to legal challenges, ingredient disputes and scrapes with competitors. It’s perhaps fitting at this point that the firm reportedly has been in acquisition talks with mainstream multinationals after years of masquerading as a uniquely principled outsider.