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Coty Acquires Peer-To-Peer Social-Selling Platform Younique For $600M

This article was originally published in The Rose Sheet

Executive Summary

Younique takes the more traditional direct-sales model in which independent reps sell beauty products to family, friends and acquaintances via home parties – and perhaps recruit a few attendees for their down lines in the process – and moves it to the social media sphere. Coty is acquiring a 60% stake in the business, with plans for global expansion.

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