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Coty Announces Plans For CoverGirl, Max Factor Reboots

This article was originally published in The Rose Sheet

Executive Summary

Coty’s Consumer business continues to drag, but planned relaunches later this year of CoverGirl and Max Factor are expected to provide a much-needed boost, CEO Camillo Pane says. The brands are among those that spent 2016 in limbo as Coty and P&G completed their massive merger deal.

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