EU Working Group: Cosmetics Should Be 'Free From' Denigrating Ingredient Claims
This article was originally published in The Rose Sheet
"Paraben-free" claims should not be allowed on cosmetic products because they denigrate the entire ingredient group, including safe options authorized for EU use, a European Commission working group asserts in recently published guidance. It remains to be seen if and how national regulatory authorities implement the guidance and how brands react that have made such claims a core component of their ethos.
You may also be interested in...
According to Cosmetics Europe, at least “several” EU Member States are expected to be monitoring the marketplace for compliance with guidance developed by a European Commission working group, key aspects of which – concerning “free from” and “hypoallergenic” claims – went into effect 1 July.
There are similarities between trending “hypoallergenic” class actions and “natural” litigation that for years has been the bane of many leading brands and a cash cow for plaintiffs.
The outcomes of proposed class actions against Target Corporation and Whole Foods Market will provide bright signals as to whether plaintiffs have traction in the courts to bring false-advertising suits against “hypoallergenic” cosmetic marketers. The retailers’ motions to dismiss are pending currently.