HBW Insight is part of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC’s registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

This copy is for your personal, non-commercial use. For high-quality copies or electronic reprints for distribution to colleagues or customers, please call +44 (0) 20 3377 3183

Printed By

UsernamePublicRestriction
UsernamePublicRestriction

Cosmetic Launch News: L'Oreal/David Beckham's HOUSE 99; Forever Flawless' Diamond-Infused Mask; More

This article was originally published in The Rose Sheet

Executive Summary

L'Oreal teams with David Beckham to launch HOUSE 99, a 21-SKU grooming brand slated to roll out internationally in March. More personal-care launches in brief, including Forever Flawless DerMagnetic Mask and Schick's first-of-its-kind bi-directional razor.

You may also be interested in...



Edgewell’s Q4 Reflects Ongoing Men’s Shave Challenges, REACH Sun-Care Reformulation

Despite positive impacts from its Hydro 5 Sense and Intuition f.a.b. razor launches, Edgewell’s global Wet Shave business declined in the fourth quarter and full fiscal 2018. The firm remains focused on slashing costs, an effort that wasn’t helped by a Q4 charge related to REACH ingredient substitution.

Forever Flawless Diamond-Infused Eye Care; Vaseline Clinical Care; Intact Root Securing Complex; New Skin And Hair Care In Brief

Unwash launches eight new products to consumers short on time or water or simply wanting to break “the harsh cycle of traditional shampoo, condition, repeat,” while Daniel Alain introduces Intact Root Securing Complex to prevent shedding during at-home styling or salon services. Forever Flawless, MyChelle Dermaceuticals and Vaseline introduce new skin-care items across the pricing spectrum.

Cosmetic Marketplace News: Fenty Beauty; Camel Milk; CVS Vending Machines; More

Launched in partnership with LVMH incubator Kendo Brands, Rihanna's 91-SKU makeup line is designed to accommodate traditionally hard-to-match skin tones. More cosmetic marketplace news in brief.

Topics

Related Companies

UsernamePublicRestriction

Register

RS121417

Ask The Analyst

Please Note: You can also Click below Link for Ask the Analyst
Ask The Analyst

Your question has been successfully sent to the email address below and we will get back as soon as possible. my@email.address.

All fields are required.

Please make sure all fields are completed.

Please make sure you have filled out all fields

Please make sure you have filled out all fields

Please enter a valid e-mail address

Please enter a valid Phone Number

Ask your question to our analysts

Cancel