Thorne Research Rebranding Launches With At-Home Biomarker Tests
This article was originally published in The Rose Sheet
Thorne Research rebrands, launches at-home biomarker, adds exclusive provider and technology agreements and gains Mitsui Group funding.
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At least one-third of consumers who have bought supplements from health care providers currently are buying the products online, with Amazon.com the most common seller, says Adam Carr, CEO of Emerson Ecologics. One driver for the trend, in addition to consumers generally using e-commerce for more products, is that Amazon shifted to include premium supplement brands, those previously available only through doctors or other health care practitioners.