Church & Dwight Extends In Hair Care, Vitamins, Sizes Up Market For More
This article was originally published in The Rose Sheet
Executive Summary
The health, personal and household care product firm in 2018 is adding "Naughty" and "Nice" choices to its Batiste dry shampoo line and probiotic versions of its Vitafusion adult and L'il Critter children's gummy vitamins. Both lines are among C&D's sales drivers, the 11 "power" brands that it projects nearly doubling in number through acquisitions.