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Unilever’s New Dove, Suave Initiatives Have One Big Thing In Common: Millennial Appeal

This article was originally published in The Rose Sheet

Executive Summary

Anyone doing a Google search for “millennial values” is bound to run quickly into terms like inclusivity and authenticity. New initiatives from Unilever’s Dove and Suave brands show a savvy company working to tap those principles and leverage them into relationships with the world’s biggest-spending generation.


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