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IFRA North America Reborn As Fragrance Creators Association, Emphasizing Human Element

This article was originally published in The Rose Sheet

Executive Summary

The trade group announced its new name and branding May 9 in conjunction with a lobbying day on Capitol Hill. Across all the initiatives, Fragrance Creators is working to humanize the industry while engaging policymakers and the public in a constructive dialogue at a time of rising interest in fragrance materials and practices.

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