Johnson’s Leads J&J On Road To Fragrance Transparency
This article was originally published in The Rose Sheet
Beginning with its newly relaunched washes, lotions and hair products, Johnson’s is providing product-specific detail on fragrance components in a transparency move that other J&J skin-care brands will be following, according to a company rep.
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The overhaul in line with “modern parents’ preferences” could be what’s needed to rouse the sleepy brand and spur Consumer business growth.
Baby care products sales were a drag on J&J's consumer sector, falling at a reported 7.7% to $456m. US sales particularly were off, down reported21.2% to $89m, and international results were off 3.7% to $367m. Worldwide beauty sales were up a reported 3.1% to $1.11bn, but US sales were down 1.8% to $637m.