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Sales & Earnings Business Strategies Market Intelligence

Coty Acknowledges Market Has Changed Since P&G Brands Came Aboard

This article was originally published in The Rose Sheet

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Executive Summary

Coty’s ongoing integration of P&G beauty assets, going on two years after the deal’s completion, has compounded challenges for its Consumer business, which faces a very different market today compared with conditions when Coty outbid rivals for CoverGirl, Max Factor and other P&G castoffs.

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This copy is for your personal, non-commercial use. For high-quality copies or electronic reprints for distribution to colleagues or customers, please call +44 (0) 20 3377 3183

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