Clash Of The Power Toothbrush Titans: P&G Challenges Philips' Sonicare Claims, Both Firms Appeal NAD Decision
This article was originally published in The Rose Sheet
Following its review of the two firms' latest clash over power brush claims, Council of Better Business Bureau's investigative division says Philips and P&G are appealing its recommendations within the industry self-regulation process.The recommendations were from a review conducted on the second challenge P&G made in a year on Philips' ads comparing the two firms' product.
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The National Advertising Division recommends that Philips Oral Healthcare discontinue a handful of claims for Sonicare FlexCare and FlexCare+, including statements suggesting that its power toothbrushes outperform Procter & Gamble’s Oral-B Triumph 9000.
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