HBW Insight is part of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC’s registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

This copy is for your personal, non-commercial use. For high-quality copies or electronic reprints for distribution to colleagues or customers, please call +44 (0) 20 3377 3183

Printed By


OTCs over antibiotics in instance of acute cough

This article was originally published in OTC Bulletin & The Rose Sheet

Executive Summary

OTC medicines and honey are being advocated by the National Institute for Health and Clinical Excellence (NICE) in England and Wales as the first line of treatment for acute cough rather than antibiotics. NICE has issued the draft guidance in line with efforts to limit the use of antibiotics and reduce resistance.

You may also be interested in...

ASA Not Sweet On Cough Claims For Honey

There are no circumstances when a food can claim to treat human disease, even when this goes against public health guidance, rules the UK's Advertising Standards Authority in case brought against a New Zealand-based manuka honey company.

Avoid OTC Cough Meds Containing Antibiotics, Warns RB Study

A study commissioned by Reckitt Benckiser has found evidence suggesting

Health Marketing Round-Up: January 2019

New OTC products and marketing campaigns in Germany, Australia and the UK.





Ask The Analyst

Ask the Analyst is free for subscribers.  Submit your question and one of our analysts will be in touch.

Your question has been successfully sent to the email address below and we will get back as soon as possible. my@email.address.

All fields are required.

Please make sure all fields are completed.

Please make sure you have filled out all fields

Please make sure you have filled out all fields

Please enter a valid e-mail address

Please enter a valid Phone Number

Ask your question to our analysts