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Buzzfeed’s Shopping Guides May Induce Sales And Generate Revenue, But They’re Not Ads – NAD

This article was originally published in The Rose Sheet

Executive Summary

The National Advertising Division accepts that Buzzfeed’s “shopping guides” are not advertising and thus fall outside its jurisdiction, despite the fact that in many cases the digital media company generates revenue when readers follow links to retailer sites that appear alongside product recommendations. Nonprofit TINA.org says the decision sets a "dangerous" precedent.

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