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Coppertone, Dr. Scholl’s On The Block As Bayer Narrows Consumer Health Focus

This article was originally published in The Rose Sheet

Executive Summary

Bayer will sell Coppertone sunscreen and Dr. Scholl’s foot care brands to focus on growing its core consumer health brands. Although the plan represents ‘failure” in turning around sales for both brands, it is a ‘sensible’ move, say analysts.

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