HBW Insight is part of the Business Intelligence Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC’s registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

This copy is for your personal, non-commercial use. For high-quality copies or electronic reprints for distribution to colleagues or customers, please call +44 (0) 20 3377 3183

Printed By


Coppertone, Dr. Scholl’s On The Block As Bayer Narrows Consumer Health Focus

This article was originally published in The Rose Sheet

Executive Summary

Bayer will sell Coppertone sunscreen and Dr. Scholl’s foot care brands to focus on growing its core consumer health brands. Although the plan represents ‘failure” in turning around sales for both brands, it is a ‘sensible’ move, say analysts.


Related Content

Bayer Consumer Health Yet To Turn Corner Due To Supply, Innovation Detours
Perrigo's OTC Core Could Expand To Include National Brands
Prestige's Monistat, Summer's Eve Brands Key Drivers In Consumer Health Focus
Deal Watch: LEO Pharma Expands Market Reach Through Bayer Dermatology Deal
Pfizer Deals Consumer Health Its Own Hand, Plays Waiting Game For Bids
Bayer ‘All Hands On Deck’ For US Consumer Business Turnaround
Bayer Lands Merck Consumer As Springboard to Lead Global OTC Industry


Related Companies




Ask The Analyst

Please Note: You can also Click below Link for Ask the Analyst
Ask The Analyst

Your question has been successfully sent to the email address below and we will get back as soon as possible. my@email.address.

All fields are required.

Please make sure all fields are completed.

Please make sure you have filled out all fields

Please make sure you have filled out all fields

Please enter a valid e-mail address

Please enter a valid Phone Number

Ask your question to our analysts