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Consumer United States North America

Tylenol Relaunch Ads Harken To “Trusted” History

This article was originally published in The Tan Sheet

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Executive Summary

In online video ads for Tylenol, the firm says “for everything we do, we know you do so much more.” CFO Dominic Caruso says the ad campaign will reconnect the brand with consumers.

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This copy is for your personal, non-commercial use. For high-quality copies or electronic reprints for distribution to colleagues or customers, please call +44 (0) 20 3377 3183

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