HBW Insight is part of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC’s registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

This copy is for your personal, non-commercial use. For high-quality copies or electronic reprints for distribution to colleagues or customers, please call +44 (0) 20 3377 3183

Printed By

UsernamePublicRestriction
UsernamePublicRestriction

Colgate on Rembrandt

This article was originally published in The Tan Sheet

Executive Summary

Gillette's recent acquisition of Rembrandt toothpaste "doesn't have a meaningful impact on a worldwide basis or even on a U.S. basis, on P&G or on us," Colgate-Palmolive CEO Reuben Mark said during the company's 2003 year-end earnings call March 31. "I don't mean to brush it off, but obviously a lot of people have looked at [the brand]," Mark added. "We looked at it a number of times years ago and certainly not this time." The exec predicted potential growth in the tooth whitening segment following Gillette's expanded promotional efforts for Rembrandt products. Gillette announced its plans to buy the brand in March (1"The Tan Sheet" March 29, 2004, p. 9)...

You may also be interested in...



Gillette Enters Tooth Whitening Market With Rembrandt Acquisition

Gillette will leverage its strong international sales force to expand distribution of the Rembrandt tooth whitening line after acquiring the brand from privately held Den-Mat Corp

FDA Authorizes Athletic Collar To Reduce Brain Injuries

The Q-Collar is meant to work by improving blood flow to the brain, and has been shown to reduce signs of trauma from head impacts when playing sports.

Ad Hominis: FDA Authorizes Memic Innovative’s Surgical Robot

The device can conduct laparoscopic hysterectomies, giving surgeons more mobility while leaving less scarring.

Topics

UsernamePublicRestriction

Register

LL1135490

Ask The Analyst

Ask the Analyst is free for subscribers.  Submit your question and one of our analysts will be in touch.

Your question has been successfully sent to the email address below and we will get back as soon as possible. my@email.address.

All fields are required.

Please make sure all fields are completed.

Please make sure you have filled out all fields

Please make sure you have filled out all fields

Please enter a valid e-mail address

Please enter a valid Phone Number

Ask your question to our analysts

Cancel