Andrx
This article was originally published in The Tan Sheet
Executive Summary
Company's extended-release pseudoephedrine technology licensed by Bayer Consumer Care for its Aleve Cold & Sinus product, which launched in August and will be backed by a $19 mil. ad spend beginning in mid-September (1"The Tan Sheet" June 5, p. 6). While the Fort Lauderdale, Fla.-based firm has an agreement with Bayer to work on another undisclosed OTC, Andrx said the project is on the back burner as both companies reevaluate how to focus their energies