Amerifit Shoulders More Responsibility As DSM's "Conduit To The Consumer"
This article was originally published in The Tan Sheet
Amerifit Brands launches its first products since Martek Biosciences acquired it, and executives expect continued expansion as DSM integrates the supplement marketer.
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Investment capital has followed the flood of consumer interest in the natural health and wellness market. Partnership Capital Growth Advisors was founded as an investment bank and financial advisor in 2005 to focus precisely on the "healthy, active and sustainable living" segment.
Royal DSM N.V. strengthened its identity as a life and material sciences company in late 2010 with its $1.09 billion purchase of Martek Biosciences.
Martek Biosciences' proposed acquisition of Amerifit Brands for $200 million would mark the omega-3 DHA ingredient supplier's first major foray into consumer marketing and would substantially expand the firm's portfolio