Friends Rival TV As Top Influence For Purchases
This article was originally published in The Tan Sheet
Social media is well-suited to OTC drug marketing, but the industry has been slow to enter that world, says public relations executive Robin Russo.
You may also be interested in...
OTC firms must embrace new marketing strategies more readily to overcome the ebb in recession-driven industry growth, according to industry stakeholders.
While FDA continues posting announcements of recalls of hand sanitizers made by firms in Mexico and found to contain methanol, its latest recall records update also show Michigan Herbal Remedies recalled a total of 5,938 bottles of hemp oils due to elevated lead levels.
Final rule amends FDA regulation on gluten-free labeling to provide alternative means for the agency to verify compliance. It will determine whether a firm is compliant from records it must maintain, and make available for inspection and copying, of the fermented or hydrolyzed supplements and food products bearing the claim.