Friends Rival TV As Top Influence For Purchases
This article was originally published in The Tan Sheet
Social media is well-suited to OTC drug marketing, but the industry has been slow to enter that world, says public relations executive Robin Russo.
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OTC firms must embrace new marketing strategies more readily to overcome the ebb in recession-driven industry growth, according to industry stakeholders.
Changes for supporting OTC labeling for drugs currently available Rx-only and indicated for chronic, more complicated conditions, aren’t minor and won’t happen within limits of one-dimensional text media printed on OTC drug containers, packages and inserts.
Harbor-UCLA Center for Clinical Pharmacology director Eric Brass says FDA should change DFL requirements, considering container labels as part of OTC labeling and reconsidering what information should be included on labels and threshold for consumer comprehension of labels.