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Dosing Device Paradigm Shifts For Liquid OTCs In Wake Of Safety Concerns

This article was originally published in The Tan Sheet

Executive Summary

OTC drug manufacturers must consider a dosing device as a primary element of liquid product packaging to improve consumer safety through proper dosing, industry stakeholders say

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Robitussin To Go spoons

Wyeth Consumer Healthcare promotes pre-filled spoons of Robitussin Cough & Chest Congestion DM (dextromethorphan/guaifenesin) and Cough & Cold CF (dextromethorphan/guaifenesin/phenylephrine) for adult convenience. The two Robitussin To Go products are available nationwide at a suggested retail price of $8.69 for 10-count packs, a spokeswoman said in an e-mail. The products are indicated for consumers 12 years and older. Wyeth markets the products to consumers who "want a portable form for added convenience when they're on the go or away from home," the spokeswoman added. Robitussin To Go uses the RiteDose delivery system from The Ritedose Corp., which provides a similar device for McNeil Consumer Healthcare's pediatric allergy products Zyrtec Perfect Measure (cetirizine) and Benadryl Perfect Measure (diphenhydramine) (1"The Tan Sheet" Oct. 19, 2009)

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