P&G Appeals NAD Decision On “Dentist-Recommended” Crest Pro-Health Ad
This article was originally published in The Tan Sheet
Procter & Gamble intends to appeal the National Advertising Division's conclusion the firm should modify ads suggesting its Crest Pro-Health toothpaste is recommended for use by dentists
You may also be interested in...
A proposed class-action lawsuit alleges Procter & Gamble failed to warn consumers that its Crest Pro-Health Rinse may stain teeth and impair the sense of taste
A Federal Trade Commission investigator says FTC will continue to prioritize investigating supplement advertising claims, particularly for weight loss products, as the industry continues to experience "growing pains.
Procter & Gamble is heating up the competitive U.S. toothpaste segment with an aggressive new advertising campaign supporting the clinical benefits of Crest Pro-Health toothpaste