Vitabiotics’ Scholarly Ad Fails U.K. Test Despite Broadcast Group’s Tutoring
This article was originally published in The Tan Sheet
Executive Summary
Reducing fatigue becomes a health claim when it is linked in advertising to the researcher who invented the product, the U.K.’s says. An implied health claim to treat or alleviate menopausal symptoms is not authorized by EU regulations, the standard the U.K. recognizes.