HBW Insight is part of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC’s registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

This copy is for your personal, non-commercial use. For high-quality copies or electronic reprints for distribution to colleagues or customers, please call +44 (0) 20 3377 3183

Printed By

UsernamePublicRestriction
UsernamePublicRestriction

CBBB Self-Regulatory Program Will ‘Elevate Reputation’ Of Direct Selling Industry

Executive Summary

Similar to the National Advertising Division, the Direct Selling Self-Regulatory Council will provide a forum for competitive challenges in addition to routine monitoring of the direct-sales industry. Kelley Drye attorney John Villafranco predicts “greater self-regulatory focus on income misrepresentations and lavish lifestyle claims in the months ahead.”

You may also be interested in...



Direct Selling Self-Regulatory Council Makes First Referral To FTC: Aloe Veritas

Maybe there’s truth in aloe, but there’s too little of it in earnings and health-related claims made by wellness and skin-care firm Aloe Vertitas and its Lifestyle Coaches, according to the direct-selling industry’s self-regulatory body. The DSSRC is referring the company to the Federal Trade Commission for failure to state its compliance or appellate intentions.

Advocare Out Of Pyramid Scheme, Into Single-Tier Sales Under FTC Settlement

Advocare "is admitting that it operated as a pyramid and they are agreeing to no longer operate in multi-level marketing," says FTC Consumer Protection direct Andrew Smith. Firm is marketing sports, weight-loss and wellness products on a single-tier model with distributors' compensation based on selling directly to end-users.

Supplement Sector Settlements Frame FTC Guidance On Direct Sellers' Compensation Claims

Guidance notes settlements Herbalife and Vemma Nutrition made in 2016 as examples of its enforcement policies. FTC prohibition against misleading claims extends to requiring direct sellers to base claims of distributors' compensation on sales to consumers, not on measures such recruiting more distributors.

Topics

UsernamePublicRestriction

Register

RS148490

Ask The Analyst

Please Note: You can also Click below Link for Ask the Analyst
Ask The Analyst

Your question has been successfully sent to the email address below and we will get back as soon as possible. my@email.address.

All fields are required.

Please make sure all fields are completed.

Please make sure you have filled out all fields

Please make sure you have filled out all fields

Please enter a valid e-mail address

Please enter a valid Phone Number

Ask your question to our analysts

Cancel