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Organics Are Church & Dwight's Latest Vitafusion, L'il Critter Line Extensions

Executive Summary

C&D's latest gummy additions are organic versions of its vitafusion women's and men's multivitamins and vitamins B-12 and D3 for adults and its L'il Critters children's multivitamin. Firm's marketing chief for the brands credits L'il Critters and vitafusion lines with "essentially igniting the gummy revolution in the US."

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