CBD Cosmetics Rush Is ‘Fast And Furious,’ But Don’t Skimp On Testing, Experts Say
Speakers at ICMAD’s regulatory workshop in New York stressed the importance of CBD testing in today’s highly uncertain climate for hemp-based cosmetics. While rigorous testing can drive up costs and slow the path to market, it also could significantly reduce chances of safety, regulatory or legal issues down the line.
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Personal-Care Product Launches: Avon’s ‘Clean Beauty’ Distillery; Walmart’s New Nutricosmetic Brand; More
Avon Products and American Eagle Outfitters are on-trend with “clean beauty” and CBD personal-care launches, respectively. Meanwhile, direct seller Monat is applying its anti-aging expertise in a new category for the company, skin care, and Walmart takes on leading nutricosmetic brands with its new Glow Habit line.
There’s a growing body of scientific evidence linking cannabidiol to benefits of interest to beauty industry players, but if a company’s CBD ingredient differs from the substance studied, that could be grounds for a false-advertising complaint. Venable partner Todd Halpern discusses.
A consultant on behalf of CBD product marketer Wildflower Brands was put on the spot at the agency’s May 31 public hearing when asked what the company views as the functional purpose of CBD in beauty offerings.